This study investigated the role of rural women’s environmental awareness in reducing the value-action gap for adopting renewable energy in the desert regions of eastern Isfahan (Varzaneh, Khur and Biabanak, Nain). Using a survey method and multi-stage cluster sampling, data were collected from 270 rural women aged 18–65. Findings confirmed a significant positive relationship between environmental awareness and sustainable behaviors (r=0.48, p=0.001), supporting the first hypothesis. The average environmental awareness (3.06) indicated a moderate to low level, consistent with the low education level (40.4% illiterate or primary, Table 1). While 71.1% of respondents had a positive attitude toward renewable energy, only 13.3% used solar panels, highlighting a value-action gap. Economic (income, F=4.37, p=0.013) and informational (education, F=5.14, p=0.006) barriers exacerbated this gap, while occupation (F=2.03, p=0.134) had less impact, confirming the second hypothesis. The indirect effect of education (F=6.53, p=0.002) underscored the potential of localized education in reducing the gap (third hypothesis). Regional differences, such as higher awareness in Varzaneh (mean=3.12) compared to Khur and Biabanak (p=0.032), were attributed to ecotourism activities. Emphasizing women’s role in sustainable development, the study suggests that localized educational programs and financial support can enhance renewable energy adoption. Limitations, including the cross-sectional nature and reliance on self-reported data, highlight the need for longitudinal studies and direct educational interventions. The findings are relevant for local policymaking, such as designing workshops by village councils.