Document Type : Research
Authors
1
PhD Student in Cultural Management and Planning, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2
Assistant Professor of the Department of Cultural Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
3
Professor of Sociology and Cultural Studies, Allameh Tabataba'i University, Tehran, Iran
4
Associate Professor, Cultural and Media Management Department, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
5
Associate Professor of Sociology, Allameh Tabataba'i University, Tehran, Iran
Abstract
This research aims to design a model of community happiness in Iran and compare it with countries in the Middle East. It is a developmental-applicative study in terms of its purpose and falls in the category of mixed exploratory research. In the qualitative stage, semi-structured interviews with experts and thematic analysis technique were used to design the model. Participants included 26 experts who were selected purposefully using the snowball sampling method. Also, in the quantitative section, the research model was validated with confirmatory factor analysis method and Smart PLS software. For this purpose, the views of 384 randomly-selected citizens of Tehran were sought. Based on the findings of the theme analysis, three levels of micro, medium and macro consisting a total of 9 components were identified for happiness. Further, the findings of the quantitative section confirmed the research model and all the identified variables In addition, the determination coefficient values for micro, medium and macro level were calculated as 0.624, 0.581 and 0.532, respectively, which are desirable. Also, in this research, international reports were consulted to compare the level of happiness in Iran and the countries of the Middle East. The results suggested that the level of happiness in Iranian society is far from desirable. The results also revealed that community happiness is a multidimensional and complex phenomenon, the improvement of which in the Iranian society calls for considering a set of factors at the micro, medium and macro levels and making necessary plans accordingly.
Keywords