Document Type : Research
Authors
1
Assistant Professor, Department of Social Sciences, Islamic Azad University, Mashhad Branch, Mashhad, Iran
2
MA in Social Research, Department of Social Sciences, Islamic Azad University, Mashhad Branch, Mashhad, Iran
3
Assistant Professor, Department of Agriculture, Islamic Azad University, Torbat Jam Branch, Torbat Jam, Iran
Abstract
Environmental ethics plays a determining role in people’s attitude towards the environment. This study aimed to investigate the impact of altruism on environmental behaviors considering three mediating variables: awareness, knowledge, and environmental attitude. Questionnaire was used for the survey to collect the data and the statistical population was all people having academic degree. Appropriate to the statistical population and the aim of the study, all participants were selected. The evaluation criteria was constructing validity and the content. To measure the reliability of the tool, Cronbach's alpha coefficient and mixed reliability were used. Structural Equation Modeling was used for the analysis of the data. The result indicators shows that the research model had a good fit. The results showed that the attitude of those who are more altruistic, when benefiting from environmental knowledge and awareness, change and show more environmental behaviors than people who are less altruistic. Moreover, the results showed that altruism, environmental behaviors, attitude and awareness were significantly higher among married people than among the unmarried people and there is no significant difference between these groups regarding the environmental knowledge. Altruism, environmental behaviors, environmental knowledge, environmental attitude and environmental awareness are seen more among women than among men. Educated people showed that the level of education has no impact upon altruism, but the environmental behaviors, attitudes, awareness and knowledge increase when the level of education increases.
Keywords