Ferdowsi University of Mashhad Journal of Social Sciences

Sociological Investigating of the Diffusion of News and Rumors: A Case Study of Students at University of Isfahan

Document Type : Scientific-Research

Authors

Rasoul Rabbani
Badri Borandegi
Marzieh Mehrbani
https://doi.org/10.22067/jss.v0i0.38459
Abstract
Rumors are part of our everyday life. Sometimes they contain confidential information about public figures; in other cases they have hot news concerning important social or economic issues. Rumors can shape the public opinion of a society or a market by affecting and coordinating the individual beliefs of its members. Rumor is a kind of social phenomenon that a similar remark spreads on a large scale in a short time through chains of communication. The purpose of this research is to find out the level of tendency toward diffusion on news and rumors and to study the impact of variables like importance and ambiguity. In this survey study a sample of 242 students at University of Isfahan have been interviewed. The results indicate that a significant and direct relationship exists between importance, type of new and tendency toward diffusion of news and rumors. However, a significant relationship does not exist between ambiguity and tendency toward diffusion of news and rumors.

Keywords

Ambiguity
Diffusion
importance
leisure time
rumor
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  • Receive Date 19 August 2014
  • First Publish Date 19 August 2014
  • Publish Date 20 February 2014

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